Marketing Lab

Marketing Lab

The Real Circumstance Marketing Lab takes a comprehensive approach to developing your marketing skills, within an encouraging and informal environment.

The Lab is delivered by Anna Bewick, Co-Founder and Creative Producer of Real Circumstance and a Strategic Consultant. In the past 9 years she has implemented marketing campaigns for a variety of organisations with varying scales, remits, and target audiences. She has developed audiences from scratch for new arts organisations and new artistic work, increased online audience engagement, and developed and implemented innovative, multi-platform online marketing campaigns.

Tailored to your projects and requirements, whether you are an individual artist or a theatre company, the Lab covers:

    • Understanding your audience: who are you talking to, and why should they listen.
    • Marketing strategies: how to write a comprehensive marketing strategy, and prepare effective marketing material.
    • How to reach your audience: understanding the different marketing platforms available to you, and developing marketing networks.

To receive an email when booking for the 2015 Marketing Lab opens, please sign up to our mailing list here.

"Anna's obvious expertise was a strength of the Lab, also very good value for money."

"Splendid, will definitely come to the next one!"

The Marketing Lab is made up of the following sessions, tailored to participants' needs and requirements:

KNOW YOUR BRAND AND PRODUCT
What is marketing and why is it necessary? Understanding your marketing needs and goals.
What makes you stand out? Identifying your unique selling points

KNOW YOUR AUDIENCE
Who are you talking to? Identifying your target audiences.
What is your story? Investing audiences in your narrative.

KNOW YOUR MARKETING STRATEGY
Writing a comprehensive marketing strategy and timeline.
Preparing marketing material: tips on copywriting, publicity material, media production, press releases, and marketing packs.
Tips for liasing with marketing contacts and venues.

KNOW YOUR MARKETING CHANNELS
Reaching your audience: Understanding different marketing platforms and developing marketing partnerships.
Engaging your audience: Online content plans and social media etiquette.

A new way of playmaking

Welcome to Real Circumstance's website! As a first time visitor, we would like to get things off to a good start with a special 25% off promo code for our 2014 Lab series for emergent artists - masterclasses on producing, marketing, and fundraising. Simply quote REALFRIEND when booking. Click HERE for details.