Edinburgh Fringe Lab

Edinburgh Fringe Lab

The Real Circumstance Edinburgh Fringe Lab prepares you for the largest arts festival in the world.

The Lab is delivered by Anna Bewick, Co-Founder and Creative Producer of Real Circumstance and a Strategic Consultant. She has successfully taken new productions to the Edinburgh Fringe that have garnered a wealth of positive coverage from award nominations to 5 and 4 star reviews to top picks in The Scotsman, The Guardian and The Metro.

Tailored to your projects and requirements, whether you are an individual artist or a theatre company, the Lab covers:

    • Planning for success: identifying your goals for taking work to the Edinburgh Fringe and planning towards achieving them.
    • Financial strategies: writing a comprehensive yet realistic budget, finding money, and managing cash flow.
    • Getting audiences: top marketing dos and don’ts – reaching your audience and getting reviews.

To receive an email when booking for the 2015 Edinburgh Fringe Lab opens, please sign up to our mailing list here.

“I learnt so much in such a short time – and came away feeling energised, stimulated and inspired!”

“I cannot recommend this Lab more highly, if only everyone from a theatre company could do it. Concise, cheerful, professional, packed full of specific information. Totally inspiring and helpful."

The Edinburgh Fringe Lab is made up of the following sessions, tailored to participants' needs and requirements:

Why the Edinburgh Fringe? Identifying your goals for taking work there.
How to achieve your goals.

The key to success: planning.
Identifying key production deadlines.
How to write a thorough production plan.

How much money do we need? Writing a realistic and thorough budget.
Where do we get the money from? Identifying sources of income.
When do we need the money? Planning your cash flow.

Who is my audience? Identifying the right audience for your work.
Where is my audience? Choosing the most effective marketing channels for your production.
How do I get reviews? Top tips for managing press relationships.

A new way of playmaking

Welcome to Real Circumstance's website! As a first time visitor, we would like to get things off to a good start with a special 25% off promo code for our 2014 Lab series for emergent artists - masterclasses on producing, marketing, and fundraising. Simply quote REALFRIEND when booking. Click HERE for details.